Test Referral Links for test.zestplan.xyz
Standard UTM Parameters for Different Channels
Google Ads Campaign
Email Campaign
Social Media (Facebook)
Affiliate/Referral Partner
Custom Referral Tracking Parameters
With Referral ID
With Multiple Custom Parameters
Google Ads Specific (with GCLID)
Testing Different Landing Pages
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Pricing Page – Variant B
/pricing?utm_source=google&utm_medium=cpc&variant=b -
Signup Page with Discount
/signup?ref=FRIEND2024&discount=FIRST30
For A/B Testing
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A/B Test – Control Group (Variant A)
utm_content=variant_a&test_group=control -
A/B Test – Treatment Group (Variant B)
utm_content=variant_b&test_group=treatment